Our e-marketing and e-commerce advice
Do you want to make your website more visible? Do you want to increase your visibility and sales? After more than 20 years’ experience in the world of websites, e-commerce no longer holds any secrets for us.
The implementation of multilingual and multi-currency websites
We have had the opportunity to develop multilingual websites and to cover markets such as the United States, China, Europe, and Latin America. Of course, we have covered the problems of multilingual sites (English, French, Spanish, etc) but we also worked on languages with other alphabets such as Russian, Greek, Chinese, and Korean. With this knowledge, we have been able to set up procedures, templates, and best practices to work with any language.
We’re talking about several regions, currencies, and metric systems. Whether for the United States, China, or France, we adapt websites to the specificities of each country. Our experience has enabled us to cover all cultural and regional specificities.
Finally, for large international groups where teams are located across the globe, that's no problem for us. We bring you our expertise and our experience in intercultural management. This allows us to interact with anyone, while respecting cultural specificities. What’s more, time differences are not an issue for us. That’s a promise! We will not disturb your employees in the middle of the night, and we will anticipate validation in good time.
SEO / SEA : l'optimisation pour les moteurs de recherche et la publicité en ligne
One of the essential elements of a website is its visibility. It's like a store without a window display. How do you want to get your customers into your store if you don't have a window display and they don't know what you're selling? With SEO (Search Engine Optimisation), we will help you appear on the first page of Google results. Popularity, external links, tags, keyword density and technical implementation, we will help and train you on all the constraints related to search engine visibility. We'll walk you through how to optimise and write your content, optimise files, and more. A complete SEO strategy can be defined in collaboration with your teams in order to increase visits and make sure your keywords remain in top position.
We will also analyse the technical implementation of your site and work closely with your developers so that your website is better read and analysed by search engines.
And if SEO is not enough in terms of highly competitive keywords, or if you want results immediately, we can set up advertising campaigns according to your budget. The SEA (Search Engine Advertising) will then complement your SEO strategy and we will then push the keywords that have more difficulty in positioning themselves.
A final additional clue to our know-how? We have also worked on Baidu: the search engine used in China.
Social networks are no exception. If you want an optimal e-marketing strategy and to use all communication channels for your website, we will also work on the main social networks depending on your sector of activity and products. Whether it be LinkedIn, Facebook, Twitter, or Instagram, we will analyse what best suits your customers and define together the best strategy to put in place.
These are essential for the loyalty and recovery of your customers. Whether it is to announce promotions, relaunch abandoned baskets or highlight your products, newsletters have become essential to the life of an e-commerce website. Whether you are at the start of your e- commerce journey or already well established, we will help you set up the right tools and define a strategy. Whether it's from a simple shopping basket relaunch to the implementation of complex newsletter scenarios, we will support you in your project and help develop your activity.
Finally, we can also help you in setting up the best tool. So, SalesForce or MailChimp? Depending on the size of your teams and your budget, we will help you find the best tool to allow you to build your customer database and communicate with your customers.