Since 2019
ANLOBO
Enghien - Brussels

Since 2019, ANLOBO has been providing consultancy services in interim management, digital transformation, change management, and project management.

Here are just a few examples of our work:

Client :  PwC
End client : ATOS
Assignmen : Head of iSocial factory
Review and improve procedures and organisation to allow the department to continue to develop.
Responsible for a team of more than 60 people.

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Client : Credendo
Assignment : SAP project manager from a business/customer perspective and change management
Project management from a business perspective to prepare the GoLive, change management, communication, and implementation of customer service strategy.

Methodologies : PMP, Agile
Technology and software : SAP, MDG, SalesForce, ServiceNow, PlanView and Trello

January 2019 - October 2019
Golden Palace Casino and Sports
Brussels - Belgium

Member of Executive Committee
Head of online department (development, e-marketing, project management, customer service and design) and management of a team of 17 people.
Define a digital strategy over the next few years, initiate a digital transformation, and develop turnover.
Meet the needs of the department’s very strong growth. Implementation of procedures and tools to optimise work, promote communication between team members, and provide structure to the department.
Analysis for the redesign of the website in order to modernise tools, meet the expectations of stakeholders, and have the capacity to develop
the business. Recommended tools: SalesForce and Magento
Development of the e-marketing strategy (SEO, SEA, affiliates, social networks, etc.)

Methodologies: ITIL, Agile
Technology and  Software: SalesForce, Magento, PHP, Microsoft Project, JIRA, Confluence

June 2017 - January 2019
ICF Mostra
Brussels - Belgium

Head of "video" and "digital" departments. Team management (about 15-20 people).
Implementation of a new structure for the digital department (recruitment of new team members, project distribution, establishment of internal procedures, etc.).
Strengthen and develop the digital capacity of the agency through training in the specificities of the digital projects of other departments - Digital transformation.
Main point of contact for digital questions with customers and internal teams. Offer new services to our customers and search for service providers.
Budget management and ensuring the profitability of projects and the production department.

The implementation of this new structure has enabled the agency to strengthen its digital reputation, to initiate its digital transformation, and, above all, to increase sales.

Methodologies: ITIL, Agile, PMP, Waterfall
Technology and Software: SalesForce, Magento, PHP, Microsoft Project, JIRA, Confluence

May 2012 - December 2016
Doosan Infracore Portable Power
Waterloo - Belgium
Statesville - United States

Implementation of a new structure dedicated to digital:

• Establish and implement a global digital strategy for the Doosan Portable Power group. Set goals and directions. Implementation of a dedicated team, procedures, and global structure to best meet the expectations of the different regions
• Establish and manage the department's budget
• Manage, involve, and motivate regional teams and direct collaborators.
• Act as the main point of contact for the digital strategy of Doosan Portable Power at the head office located in Seoul (South Korea). Participate in the implementation of a global strategy for the group.

Head of digital, web and e-marketing strategy for North America, EMEA, and China:

• Implementation of an extranet for North America, a web and mobile dealer locator, and regional sites (www.doosanportablepower.com, http://la.doosanportablepower.com, www.doosanportablepower.eu et www.doosanpp.cn).
• Technical optimisation of websites to perfectly meet the constraints of search engines (Google and Baidu), training of content managers in each region to write texts in line with SEO (Search Engine Optimisation) rules.
• Tracking statistics and keyword results in search engines. Drafting of a report comparing positioning with that of competitors and sending of SEM recommendations (SEO + SEA) for each region.
• Implementation of a lead nurtering tool (Pardot) synchronised with SalesForce for monitoring customers and sales via the website.

This new digital strategy has strengthened the visibility of the Doosan Portable Power brand and has had excellent results. As a result, the North America site recorded a 145% increase in traffic, while China saw a 600% increase and Europe (EMEA) a 1000% increase for the 1st year (then 20% for the 2nd year). This success is, among other things, due to the new SEO policy which has made it possible to position a large number of keywords in 1st position on search engines.

Méthodologies : ITIL, Agile, Waterfall, PMP, SEO
Technology and Software : OpenText, MediaBin, Microsoft Project, SalesForce, Pardot, SAP Hybris, Google Analytics, SEM Rush

June 2008 - April 2012
Doosan Infracore International - Bobcat
Waterloo - Belgium

Project Management - Support from A to Z for the implementation of websites and new e-business tools

• Definition, analysis of internal needs, and drafting of specifications summarising our needs and the functionalities of new applications.
• Realisation of storyboards to determine website navigation and ergonomics
• Management and follow-up of service providers for website implementation
  • Briefing of external partners in order to inform them of our needs
  • Proofreading and validation of the functional analysis developed by our service providers
  • Implementation of schedules, monitoring of their timelines, and developments
  • Platform tests, malfunction reporting, and follow-up of corrective actions
• Validation of the new platform and its launch
• Management of internal teams for the implementation of projects
  • With the IT department: follow-up of external stakeholders for server interventions and for the installation of new applications, setting up and synchronisation between the different systems (databases, security between different websites, etc.)
  • With the communication department: coordination, planning, and monitoring of content for websites (texts and images), management of proofreading and translations, internal training of users for the use of the content manager (Interwoven) and the image database (MediaBin)

Successfully implemented projects :

• www.bobcat.eu and www.doosanequipment.eu websites in 6 languages ​​(English, French, Dutch, German, Italian, and Spanish)
• Geolocation system for our dealers (dealer locator)
• Steering and management of service providers for the development of www.doosanequipment.com (specifications, content, and webmarketing of this website were provided by our offices in the United States) 
• Redesign of the extranet, a real sales tool for our dealers,
• Selection and implementation of a new emailing tool (emailvision)

Methodologies : Agile, Waterfall, PMP, SEO
Technology et Software : OpenText, MediaBin, Microsoft Project, SAP Hybris, Google Analytics

June 2003 - May 2008
CLORA : French research centre offices (INSERM, CNRS, Universities, INRA, Ifremer, CNES, Onera, etc.) at the European Commission
Brussels - Belgium

A to Z implementation of the website and extranet:  graphic design, development, e-marketing
Design of a graphic charter for brochures and the website. Creation of the www.iglortd website.
Maintaining relationship with service providers for hosting websites and the local server.

Technology and Software : Dreamweaver, HTML, CSS, PHP, MySQL, Sybase, Microsoft Project, Yahoo analytics